Which is the fastest way to reach customers? Putting content where customers spend their maximum time, and that, without a doubt, is social media.
Social media can do wonders for your brand’s success, whether you are a newbie in the industry or a major player. Have you ever wondered why brands are hungry for a massive social media following? It’s because there is a correlation between having followers and gaining clients constantly.
Don’t believe us? Let’s take an example, like in the USA, the wedding industry makes huge money and accounts for $53.4 billion. WeddingChicks, a big company that has done well in the United States, says its success is due to social media.
The firm has almost 2 million fans on Facebook and 685,000 followers on Instagram. Their large number of followers helps them get new clients, and their unique social media strategies help them keep the ones they already have.
So, this blog is a must-read if you already have a social media strategy that needs a revamp. We will discuss important social media optimization strategies to help your brand in 2023.
Why Do Brands Need Social Media Optimization Techniques?
The thought of optimizing social media profiles and competing with the big guns sounds intimidating. Do you find it challenging to keep up with social media trends that change now and then to acquire maximum returns? Fret not! You will be on the right path with simple yet effective social media strategies. Burt first understood why social media still matters in 2023.
In the coming years, brands will see exponential growth on social media. Enhanced interactivity, advances in connected technologies, better analytics, and real-time engagement will be responsible for this growth. So, let’s see what will change in social media in the coming years.
- Growth will be driven by rapid connectivity changes like mobile technology, VR, and social media-based communications.
- Social media monitoring and data analytics will take center stage.
- Cloud computing will help in power consumption optimization through the optimal use of resources and social media platforms.
- Firms must look for strategies to fill the trust gap through new social media strategies.
12 Social Media Strategies that will Change the Playing Field in 2023
Voice-Based Interactions will Gain Momentum.
Every home, every individual has interacted with Amazon’s Alexa and Google Home. These interactions will continue to impact social media in the future.
E-commerce and social media have joined hands, and voice-based shopping will only add to its growth. Recent studies show that 40 % of people have already used online voice assistants.
In 2023, social media monitoring and engagement tools will become more advanced. Get ready to see a collaboration between AI and social media managers. All businesses must do is track how customers interact with their brand online using advanced tools.
Use of Scheduling and Automation Tools
Solving customer queries, building relationships, and creating new content is a full-time job. Amidst this tight schedule, to save time, marketers can count on scheduling and automation tools like Hootsuite, Sprout Social, and Sprinklr.
These tools assist in planning, scheduling, and monitoring social performance. With the help of automation tools like chatbots, social media managers can send automated messages to customers.
Publish Content at the Right Time
Inconsistency in posting content can create havoc for managers. If you are investing time and resources in a particular platform, it’s essential to maintain a consistent flow of content.
Posting at the right time will help create maximum engagement, strengthen the brand, and build customer loyalty. Marketers can use online scheduling tools like Hootsuite to get their content out at the right time.
Make use of UTMs for Link Optimization.
Brands can use links to direct visitors to a webpage to facilitate interaction with the brand. Doing so can drive traffic to the website, content, and landing pages.
By tracking customer behavior through link optimization, brands can see what posts drive the most traffic. Add UTMs to the social media channels and posts to track the behavior.
Video Content Will Cater to the Audience’s Needs
Video content is the game changer in engaging and converting audiences. You can showcase your product, communicate brand messages, and build trust with potential customers through videos.
Also, video content has a much higher retention rate than ordinary posts. Modern users prefer to follow brands on social media with fascinating and attractive posts. To stay ahead, brands can create engaging video content using tools like Photoshop and Lightroom.
Optimize Competitors’ Past Content
Competitors use time, resources, and money to create engaging content. And, if you want to create the best content, analyze what competitors are doing and do better than that. There are certain tools like Buzzsumo that help in creating trending content. Now analyze the content and try to produce something better.
Utilize Different Content Formats
If you ask any top social media optimization company, the key to content optimization, the answer will be the use of different content formats. The reason is simple: content marketing rules social media, and you must optimize content formats to wear the crown. Different content formats brands can use include:
- Opinion posts
- Case studies
- Research and original data
- Use Hashtags Properly
Use Engaging Hashtags
Did you know a hashtag campaign increased customer footfall to the Holy City of Jerusalem in 2016? During the hashtag campaign, Jerusalem’s residents, tourists, and people from all over the world shared pics of their holidays with the hashtag # Hanukkahjlm on Facebook, Instagram, and Twitter.
The result was that the campaign got a total audience of 980.7K and a total impression of 2.6M. If you want to achieve such success, use hashtags properly.
Optimize Full Potential of LinkedIn Publisher
If your business is B2B, it’s high time you used LinkedIn Publisher to generate more referrals, leads, and sales. Articles published on the LinkedIn Publisher are easily discoverable through search options.
Whatever you post on LinkedIn, your connections and followers will see it. To earn huge rewards, make sure you adopt the position of a consistent publisher.
Monitor Trends Carefully
You must keep track of the latest social media trends as a marketer. Every social media platform has new algorithms to optimize content and post rules. Hence, it’s essential to keep up with these changes to get the right content in front of the right audience with the right tactics.
Always Add tags to your Posts
Always tag the person or brand whenever you post on social media that features another brand or customer. Doing so will get massive points and create natural conversations and communication on the post. If your post contains UGC, tag the owner of the original content.
Run an A/B Test
Experimentation is the key to success, especially on social media. If you want to make it big and be known for your great posts, try new things, also known as A/B testing.
You can A/B test everything from headlines, profiles, giveaways, photo contest campaigns, and images you share. You must keep experimenting to find the holy grail strategy that works for your brand.
Your social media strategy must be effective, well thought and have a solid foundation. If you are unsure where to start, are confused between inbound vs. outbound marketing, which social media platform to use, or how to post, this blog will come to your rescue.