The life of an entrepreneur can often be hectic and stressful. They would have to work long hours to make the business successful and stay afloat. Marketing is critical for the business to flourish and reach the targeted audience.
One of the best ways to check the effectiveness of marketing strategies is to set aside an hour a day. You may wonder whether it would work. You may wonder whether one hour would be enough to monitor the progress and its effectiveness.
But if you put your heart into it, you can get a lot done in an hour. Moreover, you also have to have a plan.
Suppose you think you need more than an hour for the marketing strategies, then in this article. In that case, we will discuss twenty-one marketing activities you can do in less than an hour.
1. Start a blog
In case you do not have a blog, you should start one. By writing blogs, you can quickly target the audience and eventually build trust with them. Building trust is critical for the success of the blog.
Moreover, you can also share the link to the blog on social media and on your website. If you are unsure where to begin, you can search on Google. Remember that there is so much information available and so do due diligence.
2. Create a social media calendar
If you have social media profiles, then you have to maintain them regularly. That is, you have to post on your social media profiles regularly. You may have to coordinate with the team of content writers, graphic designers, and copywriters.
That is why you must plan and create a social media calendar. As a result, you can quickly determine what to post and when.
3. Facebook lives
Facebook lives are the best method you can adopt to reach out to the targeted audience casually and in a personalized manner. Here are some Facebook live ideas;
- Product launch
- Question and answer session
- Instant sales
4. Analyze the traffic to the website
You have to analyze the traffic to the website regularly to monitor the effectiveness of marketing strategies. For instance, exploring the traffic to the website helps you understand the topics and the type of content that people mainly engage with.
Moreover, analyzing the traffic also helps to know where the visitors visit primarily on the website. Thereby you would know where to promote the product/service.
5. Facebook Ads
Facebook ads can boost the page’s visibility and are cost-effective. Remember that clicking the boost the page button would not give you any flexibility. In the meantime, you can create an email list to improve the traffic to your blog.
6. Schedule the social media posts
Developing a content strategy for social media can often be tricky. Once you have created them, posting them on social media platforms can be overwhelming. That is when you can schedule the posts making the process easy and effortless. You can use social media management tools to schedule posts on social media. By doing so, you can also save time.
7. Keyword research
Many bloggers and businesses consider SEO and keyword research lengthy and time-consuming. Well, many aspects are time-consuming, but basic keyword research is not one among them.
Basic keyword research does not take much time; once you have them, you can save them in a spreadsheet and use them in blogs.
8. Weekly newsletters
Since you have the email list, sending a weekly newsletter would not take more than half an hour. The newsletter can be about recent developments in the industry, discounts, repurposing old blog posts, and so on.
9. Monitor online reviews
As a business owner, you must monitor what your clientele says about the business online. That would help you understand where you have to improve and the service you offer.
Moreover, you can use the suggestions from the reviews to enhance the services you offer. Once you have resolved the issues, you can include them in the marketing campaigns addressing the customers.
10. Research topic for future blogs
Since you have to make blog posts regularly, you must research future blog topics. If you run out of topics to write about, that would have a devastating impact.
To avoid such a situation, you have to spend some time brainstorming to find new topics to write about. Here are a few Guide that would help you;
- Take popular topics during keyword research
- Check the popular website in the industry
11. Respond to comments from the customers
You can respond to comments from the customer in an hour. For instance, the customer would comment on the social media profiles like Facebook, Twitter, Instagram, and blogs comments.
As a result, the customers would feel that their opinion has value. Moreover, you can talk to the customers directly and know what they think about the product/services.
You can set up chatbots on social media to respond to the customer. The chatbot sends automated messages to the customer when contacting the business that you have customized to address them.
The chatbot also enhances the customer experience freeing up a lot of time. You can use the time saved to improve your online presence.
13. Repurpose content
Producing organic content now and then is often tedious. Therefore, you can try to repurpose the content that you have already created. For instance, you can repurpose the old newsletter and present it as new to customers.
14. Appointment scheduling software
You may wonder how appointment scheduling software can help the business. If you have thought that way, you seem to have underestimated appointment scheduling software.
For instance, you run a service-based business, and potential customers want to schedule an appointment. The software helps schedule the customer to self schedule service appointments online and saves time.
Picktime is one such appointment scheduling software that benefits the business immensely. The software is user-friendly, and you can even integrate payment gateways.
15. Email Signature
You can use an email signature to promote the business, blog, and social media posts. That will also help to improve credibility. So if you have not started using one, it is high time you start using one.
Surveys are an exceptional tool to study the intended audience about their preference, likes, and dislikes. You can also use it to know what customers think about the business, the product, and the service. You can conduct a customer satisfaction survey, product survey, etc.
17. Guest post
You can pitch for guest posts, and if successful, that can get the business in front of a large audience. In other words, the business will receive great exposure. To do that, it all begins with sending pitches for guest posts. If you have time to spare, you can send the pitch to potential bloggers for approval.
18. Video content
You can try to create video content. The people seem to engage significantly with the video content. If you have started, you should probably get started now. The video content allows engaging with the customers on a personal level. That would be immensely beneficial for the business.
19. Study the competitors
In the market, many similar products or services are available. To stand out from the crowd, you have to study what the competitors offer to the customers. For instance, the product/ services and their marketing strategies. That would help you comprehend how the competitors capture the market and hold on to it.
20. Content auditing
Content auditing can overwhelm you, but you can do a basic one in less than an hour. Content auditing helps to understand whether the content hits the right target.
21. SEO audit
It is prudent to check if the content is tip-top and to ensure where you stand in the Google search index. It will also give you insight into how things are performing, specifically
- What the organic keywords are
- Issues in the meta description, URL structure, etc.
- The rank of the domain compared to the competitors